Maximilian Hansen graduated with a degree in architecture, which took many years as he was working on the side. These experiences still help him today. During his studies he also learned a lot of the tools of the trade that he still appreciates nowadays: Constructive and technical aspects of building and permanently presenting projects. While he worked on the Sagrada Familia as a student and created a conservation concept for a Persian temple complex for his thesis, he is now focusing on sustainable trade show construction, event equipment and paper architecture with his own company.

“Trade shows produce inconceivable amounts of waste, and even though paper is a raw material, in Germany you have to pay to dispose of it,” said Hansen. His solution is green, the trade show booths can be used multiple times, but the packaging is sometimes as expensive as building a new one. One major project that has shown the potential of the industry was a 1,600 square meter paper exhibition stand in New Orleans.

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