TUD’s brand – Strong values, fresh look

Table of contents

1. 1. Branding process, brand values and claim
   2. Our new corporate design

In order to communicate our identity more clearly both internally and externally, TU Dresden has refined its self-perception, values, and core messages in a comprehensive branding process, aligning them with a clear focus on the future. The new brand strategy expresses how we see TUD now and in the future: collaborative, inventive, transformative, engaged. We are:

TUD | The Collaborative University
inventive. transformative. engaged.

Branding process, brand values and claim

In July 2024, the TUD branding process was completed - a significant step towards increasing the visibility of TUD. Would you like to peek behind the curtain at our brand values and how we came up with them?

Have a look at our brand page

Our new corporate design

The corporate design project and web refresh ties in with the branding process and visually implements our brand values – modern, unmistakable and consistent. See what you think of our fresh look and new TUD logo.

More on the corporate design project

In the coming months, the new TUD design will be gradually implemented on all channels. We attach great importance to a resource-conserving and sustainable approach. We reuse and recycle materials as far as possible. For example, our old banners and flags have been transformed into newly sewn bags and are available for purchase in TUD's UNISHOP.