TUD’s brand – Strong values, fresh look
Table of contents
In order to communicate our identity more clearly both internally and externally, TU Dresden has refined its self-perception, values, and core messages in a comprehensive branding process, aligning them with a clear focus on the future. The new brand strategy expresses how we see TUD now and in the future: collaborative, inventive, transformative, engaged. We are:
TUD | The Collaborative University
inventive. transformative. engaged.
Branding process, brand values and claim
In July 2024, the TUD branding process was completed - a significant step towards increasing the visibility of TUD. Would you like to peek behind the curtain at our brand values and how we came up with them?
Our new corporate design
The corporate design project and web refresh ties in with the branding process and visually implements our brand values – modern, unmistakable and consistent. See what you think of our fresh look and new TUD logo.
More on the corporate design project
In the coming months, the new TUD design will be gradually implemented on all channels. We attach great importance to a resource-conserving and sustainable approach. We reuse and recycle materials as far as possible. For example, our old banners and flags have been transformed into newly sewn bags and are available for purchase in TUD's UNISHOP.