Workshop "My Visibility as a Scientific Expert in Search Engines and Artificial Intelligence"

The digital world offers scientists exciting opportunities to become visible as experts — not only on platforms like LinkedIn and ResearchGate, but increasingly also through search engines and artificial intelligence–driven tools. When it comes to online presence, researchers face key questions: How can I ensure that my expertise is found by recruiters, collaborators, or funding institutions? How do search algorithms and AI systems recognize me as an expert?

This short workshop provides answers to the following questions:

• What do I have to consider in order to appear in search engines and AI-driven recruiting tools?
• How do I make my expertise visible to the right target groups?
• What are the first steps to optimize my digital profiles (e.g., LinkedIn, ResearchGate, personal website)?
• Which keywords are essential for me and how do I develop them to strengthen my digital footprint?
• How do algorithms of platforms and search engines work, and how can I use this knowledge to increase my reputation and visibility?

The workshop supports doctoral candidates and postdocs in systematically developing their digital expert profile. By learning to work with relevant keywords and understanding how search engines and AI systems evaluate content, participants expand their visibility both in the scientific community and for recruiters and institutions on the job market.

Recommendation for participants:
Please create accounts on LinkedIn and ResearchGate in advance. They may still be empty, but should exist. During the workshop, you will directly apply changes to your accounts.

Result at the end of the workshop:
You will have updated, search-optimized profiles and a clear strategy for increasing your visibility as a scientific expert in search engines and AI environments.

Katja Wolter M.A. studied Business Administration at the University of Applied Sciences Stralsund and John‐Moores‐University in Liverpool (England). She was working in Finance for an international Company in Frankfurt am Main, Consultant of the Administrative Director of Rundfunk Berlin Brandenburg (rbb), Director of Finance and Controlling at Deutsche Entertainment AG in Berlin and in a Project Management Organisation in the field of Biotechnology. Since 2013 she is Head of Steinbeis Research Center – Institute of Resource Development, Greifswald. Homepage of Katja Wolter: www.steinbeis-inre.de