Sound Design

© M. Sc. Lisa Steinbach

Sound Design describes the creative work with sound and music. With the help of sound design, a visual experience can be reinforced by implementing a designed sound attached to it. Through the combination of visual and acoustic senses, a multiplication effect can be created in which the individual senses can add up and thus produce a stronger sensation. Thus moods (such as tension, grief) can be stressed and different atmospheres can be created. Created/reinforced emotional aspects may effect in the purchase decision of a product.

In automotive acoustics, sound design plays an important role in the development of how automobiles sound. Not only aesthetics can be achieved, but also the brand characterization can be improved by the designed noise. Design phase can be applied for both interior and exterior of a vehicle. Vehicle interior sound design aims to increase the comfort impression, while the vehicle exterior sound design might create improved safety (for electric powered vehicles) and brand identity.

© Professur Akustik und Haptik

Further Applications: Film / Game Development / Websites / Automotive Industry: Electromobility, Doors, Engine Noise, Sound Character / Food Products: Beverages, Cookies / Household Appliances: Shavers, Hair Dryer, Vacuum Cleaners / Jingles, Advertising, Audio Branding

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