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Empirical design research

Design research for us starts with a set of guiding questions:
Which action framework will structure the inquiry? Which materials, technologies, experiences, and usage contexts must be taken into account? Which partners (academic, industrial, civic) are required to realise a broader societal impact?
In other words, we intentionally shape research‑development environments that enable responsible, sustainable outcomes.

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Inside of an agricultural machine cabine including focus points from valence method © TD