The new corporate design

As part of the branding process, we have identified the specific strengths and unique selling points of TUD Dresden University of Technology. And this is precisely where the new corporate design comes in, translating this revamped self-perception into a contemporary and cohesive brand presence. A modern and eye-catching logo, harmonious color palettes, and clear, easy-to-read fonts—these basic elements of our corporate design form the foundation of our visual communication and ensure a high level of brand visibility across all channels. 

The TUD logo has been refreshed with a modern interpretation. Fundamental elements such as the distinctive octagon and the three-line typography remain in the new logo and create continuity. At the same time, open and dynamic design elements convey the values of our brand. If you want to know more, follow the link for an in-depth look at how the new logo was created.

Our beloved TUD blue is still the primary color, but is fresher, more digital and brighter. The matching palette of secondary colors has been expanded and ensures more flexibility With Noto Sans, we have chosen a universal and freely available font family that is ideally suited to TUD's international, cross-media communications due to its broad character coverage and diverse styles. It guarantees legibility, design flexibility and a uniform appearance – regardless of language or medium.

All communication media are designed for multiple platforms, with simplified layouts, clearer structures, and high functionality, reflecting the university’s brand values in a modern design. This offers more usage flexibility, making TUD's diversity more visible while ensuring a consistent and recognizable presence across all channels. 

The new corporate design was developed and implemented in collaboration with the Berlin-based 3pc agency. The agency accompanied the entire design process from conception to implementation with its in-house corporate design team. 

Specific design guidelines, templates and examples of use are available to TUD employees on the Corporate Design Portal on the intranet after logging in with their ZIH access.

Students can download all templates after logging in with their ZIH access on the intranet on the Corporate Design Portal

Our corporate design team can supply external design service providers with all the necessary templates and the latest design guidelines. Please do not hesitate to contact us by email at .