M.Sc. Julia Wöhler
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Name
Ms Julia Wöhler M.Sc.
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Main Research
Julia Wöhlers research focuses on:
- Venture Capital research:
o research on risk managment in early-stage VC investments (more information)
o Startup valuation and decision-making processes
o Venture capital investments into sustainable startups
o Importance of marketing mix and customer orientation for VC financed startups
o Business planning and strategic risk management in early-stage investments - Innovation research: Fostering creativity in the product development
process
Publication
Academic Journals
| 2021 | Wöhler, Julia, Reinhardt, Ronny. 2021. The Users’ Perspective on How Creativity Techniques Help in the Idea Generation Process - A Repertory Grid Study. Creativity and Innovation Management, 30(1), 144-163. http://dx.doi.org/10.1111/caim.12424 |
Conference Articles
| 2021 | Wöhler, J., Seidel, E. 2021. Exploring Investment Processes between Traditional Venture Capital Investors and Sustainable Start-ups. European Academy of Management Conference 2021, Montreal, Kanada (virtuell), 16.06-18.06.2021. | ||
| Wöhler, J., Seidel, E. 2021. Exploring Investment Processes between Traditional Venture Capital Investors and Sustainable Start-ups. Academy of Management Conference 2021, virtuell, 29.07.-04.08.2021. | |||
| 2020 | Wöhler, J.; Reinhardt, R.. 2020. How Do Creativity Technqiues Help in the Innovation Process. Innovation and Product Development Management Conference 2020, Antwerpen (online), 07.06-09.06. | ||
| Wöhler, J.; Ernst, C. 2020. The Importance of Marketing Mix Planning and Customer Orientation for VC-financed Startups: Impacts on Valuation, Performance, and Survival. G-Forum, online, 28.09.-02.10. | |||
| 2019 | Wöhler, J.; Ernst, C. 2019. Erfolgsfaktor Kundenorientierung: Führt eine Fokussierung auf den Kunden im BP zur gesteigerten Unternehmensbewertung durch VCG? G-Forum, Wien, Österreich, 26.09.-27.09. | ||
| 2018 | Schuster, C.; Ernst, C.; Wöhler, J.; Müller-Sägebrecht, S.; Schefczyk, M. 2018. Haben Investmentmanager einen guten „Riecher“? Eine Analyse des Zusammenhangs der Tonalität von Investitionsempfehlungen in Entscheidungsvorlagen von Venture-Capital-Gesellschaften und der langfristigen Entwicklung von Portfoliounternehmen. G-Forum, Stuttgart, 10.10.-12.10 |
Master's Thesis
| 2016 | Wöhler, J. 2016. A local view at the support infrastructure for startups from science based on empirical data. Master thesis, TU Dresden. |
Articles
| 2021 | Müller, H.; Wöhler, J. 2021. Studie: Venture Capital während Corona-Krise. Investmentmanager mehr gefordert als je zuvor. VentureCapital Magazin Nr. 5/2021. | ||
| Wöhler, J.; Kutzsch, S. 2021. Crowd oder VC? Kapital ist nicht gleich Kapital: Wann sich welche Start-up-Finanzierung für welche Projektart eignet. StartingUP Nr. 02/2021. | |||
| Wöhler, J.; Kutzsch, S. 2021. Wie du die Potenziale des Crowdfunding gezielt nutzt. StartingUP. |
Lecturing experience
- Supervision of Bachelor's, Master's and Diploma Theses on the subject of early-stage financing, entrepreneurship and innovation
- Seminars and workshops (past semesters): Entrepreneurship", Businessplanseminar, Student2Startup, Design Thinking Workshop in Innovation- & Product Management (Engl.)