MA-WP-MML, MA-WW-ERG-2611, D-WW-ERG-2611 - Multimedia Learning
Chair | Business Education and Management Training | |
Lecturer |
Prof. Dr. Bärbel Fürstenau |
|
Objectives & Content |
The use of multimedia (e. g. textbooks, websites, apps) is very common in business and everyday life. Against this background it seems useful and necessary to deal with the topic from a scientific point of view. The seminar deals with theoretical foundations of multimedia, multimedia principles, and research in the field of multimedia. The following learning objectives shall be reached: The students know and understand the concepts multimedia, multimedia learning, and multimedia instruction, the psychological background of multimedia learning, the Cognitive Theory of Multimedia Learning (developed by Richard E. Mayer), and multimedia principles. In addition, students analyze multimedia products, and apply multimedia principles to learning material. | |
Forms of Teaching & Learning |
Seminar and project | |
Frequency |
Winter semester | |
More Information | see website of the Chair |