MA-WW-BWL-1702a, D-WW-WIWI-1702a - Marketing Literature Review
Chair | Business Administration, esp. Marketing | |
Lecturer |
Prof. Dr. Florian Siems |
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Objectives & Content |
This module is aimed to teach students how to understand English papers that have been published in international journals in the field of Marketing. In particular, students learn to reflect and critically discuss scientific papers’ content in English. |
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Forms of Teaching & Learning |
This module comprises seminar sessions of 2 semester periods per week. | |
Frequency |
Summer and winter semester | |
More Information | see website of the chair |