#19 John Dewey as a life coach

"Don't dream your life but live your dream." or "Eagles fly alone. Sheep go in flocks." These or similar quotes can be found on countless social media pages, often in combination with visually stunning illustrations. The scene of so-called motivational coaches is constantly growing and attracts a diverse audience.
As modern as the phenomenon is, the messages that coaches send out to their followers are often very old-fashioned.

Here's our idea: create a life coach channel whose tiles consist of quotes and paraphrases from political theorists. Visually complete in the aesthetics of the relevant motivational sites, this will reach a target group that sometimes does not participate in the conventional formats of extracurricular political youth and adult education. On the one hand, it is possible to let this account run undercover and at some point dissolve the double game with a big production and, on the other hand, it is also conceivable to play with the parallel right from the start and supplement the posts with, for example, reflective questions or information about the theorists.