Johanna Steuber, M. A.
© Johanna Steuber
Research Associate
NameJohanna Steuber
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Academic Background
- 03/2021 – 01/2024: Kultur und Management (M.A.), Hochschule Zittau/Görlitz
- 10/2016 – 02/2021: Medien- und Kommunikationswissenschaften (120), Deutsche Sprache und Literatur (60) (B.A.), Martin-Luther-Universität Halle-Wittenberg
Professional Career
- Since 02/2024: Research associate at IHI Zittau at TU Dresden, Chair of Production Economy and Information Technology, and Chair of Business Administration, especially Environmental Management
- 05/2020 – 12/2023: Research assistant responsible for social media communication in the Quickstart Sachsen+ project at the Graduate and Research Academy of the TU Bergakademie Freiberg
- 05/2023 – 09/2023: Research assistant in event organization at the GAT Institute of the Hochschule Zittau/Görlitz
- 12/2022 – 02/2023: Research assistant in public relations at the Chair of Social Gerontology of the Hochschule Zittau/Görlitz
- 10/2021 – 02/2022: Research assistant in public relations at the Faculty of Culture and Management of the Hochschule Zittau/Görlitz
- 06/2020 – 02/2021: Working student in the field of digitization at the Allianz office in Halle
- 04/2019 – 03/2020: Student assistant in online course design at the continuing education platform of the Martin-Luther-University Halle-Wittenberg
- 10/2019 – 03/2020: Student assistant as a tutor in linguistics at the Institute of German Studies Halle of the Martin-Luther-University Halle-Wittenberg
- 10/2018 – 12/2019: Student assistant as study ambassador of the Martin-Luther-University Halle-Wittenberg
- 10/2018 – 03/2019: Student assistant as a tutor in literature studies of the Martin-Luther-University Halle-Wittenberg
- 10/2017 – 03/2019: Student assistant at the Center for Media Teaching and Learning of the Martin-Luther-University Halle-Wittenberg
Research Interests
With my colleague Hanne Lore Hofmann (M.Sc.), I am working on the Cultural Fit project on how the theoretical approach of retaining employees by matching them to the respective corporate culture can be applied in practice in regional companies. For the transfer of knowledge, we are designing a further training course and a scientific-practical guide, which should make the Cultural Fit concept tangible and implementable for regional economic players to strengthen their resilience against the acute and growing shortage of skilled workers in the future.