Dr. Stefanie Hanke
© Stefanie Hanke
Academic Advisor to the Dean of Studies and Research Associate
NameDr. Stefanie Hanke
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Academic education
- 09/2001 - 01/2006 University of Applied Sciences Zittau/Görlitz, study of business administration, specialising in marketing / sales in small and medium-sized enterprises (degree: Diplom-Kauffrau (FH))
- 02/2007 - 09/2010 Doctoral studies at the International University Institute Zittau (admission to doctoral programme)
Professional career
- 04/2024 - date
Academic consultant dean of studies/ research assistant at the International University Institute Zittau, professorship for business administration, especially environmental management, subject areas: Scientific communication, organisational communication, alumni management, information and communication management, committee management, quality in studies and teaching - 01/2017 - 03/2024
Academic Assistant Dean of Studies/ Research Assistant at the International University Institute Zittau, Chair of Production Management and Information Technology, areas of responsibility: scientific communication, organisational communication, alumni management, information and communication management, committee management, quality in studies and teaching
Areas of responsibility of scient. MA: various projects in the subject areas: quality management in studies and teaching, business process analysis and optimisation, didactics and media didactics, e-learning -
01/2016
Dissertation for the degree of Dr. rer. pol., title of the thesis: ‘Management process of external corporate communication via the medium corporate blog’ -
10/2013 - 31/12/2016
Research assistant/ Head of University Didactics and E-Learning at the International University Institute Zittau, Chair of Production Management and Information Technology, various projects in the subject areas: quality in studies and teaching, student satisfaction, didactics and media didactics, e-learning, information and communication management -
10/2012 - 09/2013
Parental leave -
07/2011 - 09/2012
Research assistant at the International University Institute Zittau in cooperation with the University of Applied Sciences Nordhausen & the University of Applied Sciences Zittau/Görlitz, various projects in the subject areas: Business process analysis and optimisation, information and communication management, merchandise management systems, production planning under uncertainty
Research interests
Corporate communication, organisational culture, employee retention and leadership, customer relationship management
Teaching topics: Qualitative methods of empirical social research, marketing, corporate communication
Freelance work: Consulting and support for organisations on the topics of strategic marketing, corporate communication, employee retention, corporate culture
Publications
2022
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Gelingender Zugang zum Studium - Kompetenzdiagnostik mittels Online Self Assessment (OSA) und darauf aufbauende bedarfsorientierte digitale Unterstützungsangebote., 10 Mar 2022Research output: Contribution to conferences > Poster
2019
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Empirical testing of a technique for assessing prior knowledge in the field of research training, 2019, Advances in Intelligent Informatics, Smart Technology and Natural Language Processing: Selected Revised Papers from the Joint International Symposium on Artificial Intelligence and Natural Language Processing (iSAI-NLP 2017). Ketcham, M., Supnithi, T., Hnoohom, N., Hashimoto, K., Kongkachandra, R., Songmuang, P. & Theeramunkong, T. (eds.). Springer Verlag, p. 219-228, 10 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
2018
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Hochschulmarketing am Internationalen Hochschulinstitut (IHI) Zittau, eine zentrale wissenschaftliche Einrichtung der Technischen Universität (TU) Dresden, 2018, Internationales Marketing. C.H. Beck Verlag, München, p. 257-264, 8 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
2017
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Beziehungsorientierte Didaktik: Ein Ansatz für die Lehre und das Lernen unter sich verändernden Rahmenbedingungen, 2017, 1 ed., Görlitz: Lausitzer Verlag für Wirtschafts- und SozialwissenschaftenResearch output: Book/Report/Anthology > Monograph
2014
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Managementprozess externer Unternehmenskommunikation über das Medium Corporate Blog, 2014, Werkstatt europäischen Denkens: Festschrift 20 Jahre Internationales Hochschulinstitut Zittau. p. 127–131, 5 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
2010
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Produktionsdienstleister und ihre leistungswirtschaftlichen Problemstellungen, 2010, Tagungsband / 11. Nachwuchswissenschaftlerkonferenz. 1 ed., Schmalkalden, Vol. 11Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
2009
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Extern gerichtete Unternehmenskommunikation über Corporate Blogs, 2009, Tagungsband zur III. internationalen Konferenz junger Wissenschaftler der Hochschulen in der Euroregion Neisse, Liberec , Zittau, Görlitz, Jelenia GóraResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
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Neue internetbasierende Medien als Herausforderung für die extern gerichtete Unternehmenskommunikation, 2009, In: ACC journal / Akademisches Koordinierungszentrum in der Euroregion Neiße. Technická Univerzita v Liberci .... 2009 , 2, p. 82-90, 8 p.Electronic (full-text) versionResearch output: Contribution to journal > Conference article
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