Prof. em. Dr. Stefan Müller
Table of contents
Contact
© Stefan Müller
Name
Prof. em. Dr. Stefan Müller
Send encrypted email via the SecureMail portal (for TUD external users only).
to the Google Scholar profile
Career
- 1978 Diploma in psychology at Mannheim University
- 1978 - 1988 Research associate at the collaborative research centre 24 at Mannheim University
- 1990 Promotion to Dr. rer. pol. at Mannheim University
- 1991 Call to the chair of International Marketing at Regensburg University
- 1992 Call to the chair of Business Management, esp. Marketing at Dresden Technical University
- Seit 2011 Publicist
Main Research
- International and intercultural marketing
- Customer satisfaction
- Services marketing
- Consumer behavior
Current Book Publications
- Katja Gelbrich, Stefan Müller & Stanford A. Westjohn, Cross-Cultural Consumer Behavior, Cheltenham 2023.
- Katja Gelbrich & Stefan Müller, Interreligiöses Marketing, Berlin 2023.
- Stefan Müller & Katja Gelbrich: Interkulturelles Konsumentenverhalten, München 2021.
- Katja Gelbrich, Stefan Wünschmann & Stefan Müller: Erfolgsfaktoren des Marketing, 2. Aufl., München 2018.
- Stefan Müller & Katja Gelbrich: Interkulturelles Marketing, 2. Aufl. München, 2015.
- Stefan Müller & Katja Gelbrich: Interkulturelle Kommunikation, München, 2015.
- Stefan Müller & Katja Gelbrich: Handbuch Internationales Management, München, 2012.