BA-WW-BWL-0703 / D-WW-WIWI-0703 - Innovation and Product Management
Chair | Entrepreneurship and Innovation | |
Lecturer |
Prof. Dr. Michael Schefczyk |
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Objectives & Content |
Innovations are the driving force behind the economy and key determinants of business success. Successful innovations, however, are rarely a product of chance. Effectively using the economic and societal advantages that innovations bring along requires goal-oriented innovation and product management. This module sheds light on the various phases of the innovation process – from generating ideas to preparing concepts to launching into the market and disseminating the innovation – and makes strategic tools available to future innovation managers through the lecture. In the project, the tools learned in the lecture are put into practice. The entire innovation process will be played out and an independently developed idea will be taken all the way to the prototype phase. |
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Forms of Teaching & Learning |
The course consists of an equally weighted lecture and project and can be taken as part of the module “Innovation and Product Management" | |
Frequency |
Summer term | |
More Information | see Website of the chair |