Marketing, Business Ethics and Sustainability: Prof. Dr. Florian Siems & Prof. Dr. Dirk Moosmayer (#FS1)
Prof. Dr. Florian Siems (TU Dresden) interviews Prof. Dr. Dirk Moosmayer (KEDGE Business School Bordeaux, France)
Format
Video recorded with Zoom in April 2020 as part of an asynchronous lecture on the basics of marketing (Bachelor’s degree program in Business Administration and Economics, 2nd semester)
Keywords
Interview with an expert, sustainability, ethics, marketing, business administration and economics, part of remote learning in the 2020 summer semester
Description
Full interview © Florian Siems
I wanted to offer my students some (digital) variety to pre-recorded videos, commentated PowerPoints and literature, so I conducted an interview on Zoom with my friend and colleague in France on the topic of ‘Marketing and Sustainability’. This allowed me to introduce an expert and his observations to our students despite the inability to hold on-site guest lectures. During the interview, we also consider what implications the pandemic could possibly have for our subject of discussion. I think you will notice that neither of us are particularly adept at using digital media tools, but our enthusiasm for our subject and discussing ideas comes across in the interview. We are very pleased that this creative format, which was new for both of us, was well received by the students. I would gladly do something like this again – even after the pandemic.
Contact
Voting ID
#FS1