PR of CRC/TRR 280
Table of contents
Project data
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Core content of the public relations work in phase 2
The service project Ö aims to publicize the construction method with carbon reinforced concrete (CRC) and to gain social acceptance as well as political and industrial support for this innovative construction method. The public relations work focuses on communicating the vision of sustainable construction to various target groups through communication strategies in a targeted manner. Particular emphasis is placed on inspiring young people to pursue a career in building with CRC and convincing decision-makers to implement the new approaches in the construction industry. The project acts as a mediator between different interest groups and contributes to the practical implementation of new construction methods. Various measures and activities are organized to reach a broad public and make the research results visible.
Social Media via Instagram
Continuation and expansion of existing communication channels:
- bilingual website
- Instagram channel and news modules
- Video portraits of the projects
Public events:
- Participation in the Dresden Science Night at the various locations
- Organization of the Archimedean Sandbox as part of the Future Lab in Aachen 2025
BetonKunst-Projekt in den Sommerferien
Vacation projects and career information for children and young people:
- Continuation of the Concrete Art projects during the summer holidays
- Video clips on various job profiles in the TRR
- Participation in activities to recruit students (e.g. TryING, open days)
- Cooperation with schools and active communication of offers
Creative workshops and scientific events at the TRR:
- Inspirational and networking workshops for students and doctoral candidates from different Departments
- Implementation and documentation of demonstrator initiatives
TRR-Demonstrator auf dem DBBS 2024
High-profile demonstration projects
- Creation of an object from CRC for the Botanical Garden in Dresden
- Planning and implementation of demonstrators from summer 2027
Addressing decision-makers in business and politics
- Conducting sustainability workshops for people from politics and industry
- Presence at high-level industry events
Report from the 2023 yearbook
Nature + Concrete
Carbonbetonhülle der Drittplatzierten Anja Schubert
One of the main focuses of TRR 280's public relations work in 2023 was the organization, implementation and communication of various competitions relating to the Transregio's research content. By far the most successful was the art project "DISCOVERY - Visualizing a symbiosis, NATURE + CONCRETE". The aim of the competition was to show that carbon concrete, as a product of science and technology, has a variety of relationships with art and nature. What becomes visible, what remains hidden to the researcher and what remains hidden to the outsider? How can nature and carbon concrete be combined as an art object?
The SFB/Transregio was the organizer of the public competition. Ideas and designs were sought in which concrete/carbon concrete is implemented in a visionary way. No specific design objects were specified in the competition. The artistic technique was also optional. The context of the design was freely selectable. The convincing implementation of the design and its creativity were decisive for the assessment of the work.
The response to our call for entries was very positive. We received a total of 24 submissions from all over Germany. The spectrum ranged from photography and painting to sculptural objects and video installations. The submitted works were judged by an independent jury. The top three winners received work contracts to turn their competition ideas into real projects. They received intensive support from colleagues at the Institutes of Textile Technology and Concrete Structures at RWTH Aachen University. First place winner Ekkehard Neumann (Münster) explored the material possibilities of carbon concrete with his sculpture "Leporello". Heinke Haberland from Düsseldorf created hyperbolic geometries in space with "Fibonaccibikini". Anja Schubert, also from Düsseldorf, has been working with filigree "shells" in various scales for a long time and has now realized these with carbon concrete.
The realized winning designs and all submissions as posters were presented at the autumn meeting of the Transregio and subsequently to the general public as part of an exhibition in Aachen's Annahalle. The
catalog for the competition is available on the university publication server Qucosa®.
Report from the 2022 yearbook
Research is exciting!
Beton KUNST Projekt an der JugendKunstschule Dresden in den Sommerferien 2022
The overarching goal of the Public Relations sub-project (TP Ö for short) is to make the innovative research of the SFB/Transregio 280 visible and tangible for a broad, interested public, as it touches on current issues in the construction industry that affect almost everyone. Building concerns everyone, be it in the creation of socially acceptable living space or structural facilities for supply and mobility, or when it comes to the global consequences for the environment and climate. Presenting the opportunities and potential of sustainable construction with carbon concrete in all its facets in a generally understandable way therefore strikes a chord in the current social discourse.
The focus of the public relations work is therefore on presenting the concerns and research results of the SFB/TRR in a way that is appropriate for the target group and communicating them to the public via various media and with different measures. Vision, association and communication are the three basic building blocks of the concept. Recognition and reflection should encourage active participation, because the sustainable building of tomorrow cannot be realized in research alone. Practical implementation requires the acceptance and cooperation of society.
The bilingual website was extensively expanded in 2022. In addition, the presence on relevant social media platforms such as Facebook and Instagram was strengthened. Short tweets, images and videos regularly report on special SFB activities. The film work at the Dresden and Aachen sites also made significant progress. The short films about the sub-projects, which are available on the CRC homepage, are intended to provide a low-threshold introduction to the research topics.
The highlight was the Beton KUNST project during the summer vacations. The partners were the Dresden Youth Art School and the Bleiberger Fabrik in Aachen. For one week each, pupils aged between 8 and 14 were able to get to know the many different facets of (carbon) concrete and create their own objects from the material. The program was rounded off by doctoral students from the participating institutes with short and illustrative lectures on the building material.