Management and Marketing
Summary
For any company, good relationships with customers, employees, suppliers and network partners are the be-all and end-all. How to design these relationships so that everyone is satisfied is what students learn in the specialization "Management and Marketing". Here, scientific and design methods are discussed that can be directly applied to practice. Behavioral science approaches are applied in this concentration, as are qualitative and quantitative methods of market research. The most current findings of the respective research institution are always included. In a good mixture of lectures and interactive events (e.g. workshops, project seminars or business games), knowledge is imparted in a theory-based manner and at the same time close to practice.
For more detailed information, please refer to the German version of this page!