Studying at the IfK

Almost 500 students have chosen the Institute of Media and Communication as their place of studies. It offers a major in Media Research as part of the Bachelor's degree programme in Arts, Humanities, and Social Sciences and the master’s in Applied Media Research. Both courses of study set themselves apart through their strong focus on empirical research, social relevance, and practical uses in public communication.

learn more

Important Information

Master's Programme "Applied Media Research"

Unlike most Master's programmes in communication science, the Master's in Applied Media Research focuses on using theories, methods and results to answer questions that arise in communication practice. Access an overview of the degree programme here.

Internships and Stays Abroad

In the Bachelor's and Master's degree programs, students have the opportunity—and in some cases the obligation—to complete internships or study abroad to gain experience. This is intended to help students develop both personally and professionally. Important information on the individual programs (e.g., Erasmus+) can be found on the following page.

Student Counselling

The staff at the institute will be happy to answer your questions. You can find the exact contact person for your enquiry in the overview on the following page. In addition, the Faculty of Arts, Humanities and Social Science and the TU Dresden offer further counselling services for your studies.

Exams

Here you will find information on exams at the IfK, such as information on your Bachelor's or Master's thesis and general information on academic work. Current information on examinations (e.g. dates for exam inspections) can be found on the overview pages for the respective semester ("Aktuelles zum...").

Studying at the IfK

As an empirical social science, media and communication studies deal with the systematic research of the conditions, structures, processes, content, and consequences of public communication, particularly communication mediated by mass media. The major in Media Research as part of the Bachelor's degree programme in Humanities, Cultural and Social Sciences imparts basic knowledge of communication science and allows students to specialize in selected research areas. In addition to training in social science research methods and statistical data evaluation, the degree program also includes a practical professional component.

The Master's degree program in Applied Media Research focuses on empirical methods for researching media and public communication. Based on social science, psychological, and statistical theories, this program imparts knowledge of central results from scientific and commercial research.