DEDIPAC - Determinants Of Diet And Physical Activity

This projects aims at analyzing the state of the art about how consumers draw nutrition decisions. The main objective of the project is to determine the relevant levers that need to be pulled to “Make sure that the healthy choice is the easiest choice” (or even the default choice). To contribute to this DEDIPAC vision, the project reviews and synthesizes the literature on determinants and correlates of individual food choice in various disciplines.
The project aim is to systematize and integrate these findings and to feed them into a taxonomy or framework of food choice determinants. It will also be identified which crucial determinants and correlates are underresearched in different disciplines, and which research gaps need to be addressed in future interdisciplinary work.

In cooperation with:

Institute of Business Administration, esp. Marketing, Kiel University

Supported by:

BMBF (Projektträger DLR)

Call for unpublished work:

Dear colleague,
Do you have unpublished empirical work examining the influence of socio-economic characteristics on more or less healthy food choices? As we are planning to conduct a meta-analysis on this influence, we are looking for unpublished work. Among others, we are interested in working-papers, forthcoming papers, rejected manuscripts, or unpublished thesis data. We are especially interested in correlations between

socioeconomic determinants (e.g. age, number of persons per household, educational level, presence of children, personal income) and
willingness to buy, willingness to pay or purchase intention (preferable coded as a 1/0 discrete variable, e.g. acceptance of price premium)

If your unpublished work matches these criteria, we are kindly requesting your manuscript and/or data set as well as details about the characteristics of the measurements, sample, and study design. We treat your data confidentially and we use the data only for the purpose of the meta-analysis. Kindly send your unpublished data or manuscripts via email to Stefan Hoffmann () or Irina Dolgopolova ().
Please do not hesitate to contact us if you have any questions about this study. Thank you for contributing to this meta-analysis!

Project researchers and contact: