The TU Dresden logo consists of a symbol and lettering. It always appears as a whole and must not be separated or modified. The logo can be used in the corporate colour of TU Dresden as well as in white and black in communication media.

The following basic rules apply to time-limited projects, especially in co-operation with external TUD partners (e.g. at conferences and meetings):

• Incorporating the TU Dresden logo in TU Dresden websites
• Linking the TU Dresden logo to the internet presence of TU Dresden

Members of TU Dresden:

The logo and the corresponding instructions for use are available to download in the aforementioned colour versions and various common file formats in the internal area of TU Dresden’s CD web pages.

External design service providers and partners:

Enquiries for the use of the TU Dresden logo should be directed to your co-operation partners at TU Dresden and the CD customer advice servicecd@tu-dresden.de.

Since January 2018, the font “Open Sans” is used as the corporate typeface of TU Dresden.

The font “Open Sans” was developed by typeface designer Steve Matteson as a cross-media font for print, web design and mobile interfaces, and released under the Apache License Version 2.0. It is available via various font libraries on the Internet as a free download.

Members of TU Dresden :
The text is available for download in the internal area of TU Dresden's web pages.

Font embedding:
The Open Sans font is embedded with all font styles in all TUD templates. Although Open Sans is a very widely used open source font, it is not a system font. Since the font is therefore not automatically installed on all PCs, the only way to ensure that the document is displayed correctly on all PCs, is to embed the font.

This means a higher the file size of the document. You can deactivate font embedding at any time. This is particularly recommended for office documents that are only sent within the university. (activate/deactivate font embedding)

The font embedding should be retained for presentations that are presented externally, possibly on external devices (conferences, etc.)! If the font is missing on the external PC, it is automatically replaced by a comparable font, which may have drastic effects on the representation and readability of the presentation.

Further information and notes on the font can be found at the following link: https://tu-dresden.de/intern/services-und-hilfe/kommunizieren-und-publizieren/CD/schriftumstellung

The corporate colour of TU Dresden is dark blue. The colour can be used with different levels of opacity. In addition to black and white, grey is defined as a secondary colour and different shades of blue, green, violet, red, and orange are defined as marking colours. Specific colour values are defined in the CD guide of TU Dresden in RGB and CMYK mode.

Members of TU Dresden:
In the internal area of the CD website, an overview of the colour values in CMYK, RGB and web colour code of the CD of the TUD and its Study Information System (SINS) is available as a PDF file. These colour values are also integrated in the various file templates, which are also available for download in the internal area.

For Adobe programmes, a set of ASE colour libraries (ZIP archive) is available for download (TUD CD colours, SINS colour sets, DRESDEN-concept colours). After unzipping, these libraries can be loaded into the programmes via the colour field window.

A number of colour sets for MS Office software in different colour settings of the CD colours are also available for download (zip archive with .XML files). The archive must be unzipped and the files stored in the following folder on the computer: C:\Users\Your Username\AppData\Roaming\Microsoft\Templates\Document Themes\Theme Colors\

External design service providers and partners:
Please ask for the download of the colour values and templates via the CD customer advice service: cd@tu-dresden.de.

A constantly growing set of pictograms is being developed for TUD's barrier-free (accessible) guidance and orientation system (currently over 50 characters). In addition to their use for the building guidance system and all other signage, the pictograms are also used in various digital communication tools (Campus Navigator, etc.), online documents (e.g. PDF for download) and printed matter. The pictograms were tested with different target groups for recognizability and comprehensibility.

Employees and students of the TUD:
The TUD icon font file was expanded in 2020 and revised for accessibility. The characters are now, as far as possible (about 65%), assigned to the corresponding international Unicodes. The characters tagged in this way can also be output correctly by screen readers. Therefore, they are no longer assigned to the Latin characters (keyboard layout).

Important note: Replacing the previous "TUD Iconset Light" with the new "TUD Iconfont Light 2020" means that the "old" icons in existing data are no longer recognized. They will not be replaced automatically. It is necessary to replace the icons in the documents individually (by hand).

An overview table with all characters (glyphs) and the corresponding Unicodes can be found in the PDF. The characters are displayed in full via "Insert - Symbol - Additional symbols..." (Microsoft Word) or "Font - Glyphs" (Adobe Indesign). The icon font is available under the following links in the internal area of the CD web pages:

Members TU Dresden:
The pictograms and the icon font are available for download in various file formats in the internal area of TU Dresden's CD web pages.

Download TUD_Iconfont light (Font)
All glyphs of TUD_Iconfont light (PDF)

The image/vector files of the pictograms (EPS and PNG) are currently still being adapted, until completion the previous files are available for download:

Download TUD_Pictograms (PNG and EPS)

External design service providers and partners:
Please ask for the download of the pictograms via the CD customer advice service cd@tu-dresden.de.

Enquiries for the development of additional pictograms can be directed by email to the CD customer advice service: cd@tu-dresden.de.

TU Dresden´s CD contains a layout grid for publications, which defines different publication formats, the size and position of the TUD logo, as well as text and image arrangement. The exact values are defined in the CD guide of TUD and can be found in TUD´s layout templates.

Information about the layout grid on webpages an more detailed information about the design possibilities of the web pages in general can be found on the web pages Downloads and Materials.

Members of TU Dresden:
The CD guide, with dimensions of the layout grid, application examples and layout templates, is available for download in various common file formats in the internal area of TU Dresden’s CD web pages.

External design service providers and partners:
Please ask for the download of the CD guide and the layout templates via the CD customer advice service cd@tu-dresden.de.

The TU Dresden itself, but also TUD faculties, institutes or chairs have protected their special products or services by obtaining trade mark protection for them at the German Patent and Trade Mark Office (DPMA) for Germany or at the European Union Intellectual Property Office (EUIPO) for the entire EU. The owner of these German or Union trademarks is the TU Dresden. The costs for this must be borne by the respective structural units.

Trademarks are registered via the Patent Information Centre (PIZ) Patentinformationszentrum (PIZ) at TU Dresden. The head of the PIZ represents the TU Dresden in trade mark matters before the DPMA and the EUIPO. As a rule, a thorough trade mark search is carried out at the PIZ before the application is filed, in order to avoid infringements of IP rights and to be able to assess whether a refusal due to absolute grounds for refusal is to be expected on the part of the trade mark examiners. After successful registration, the PIZ then carries out monthly trade mark monitoring in order to be able to take action, if necessary, against new trade mark registrations by third parties which infringe the trade mark rights of the TU Dresden.

If you have any questions about trade marks - about the application requirements, costs or the use of the registered trade marks - please contact the Patent Information Centre (PIZ). The PIZ is part of the Transfer Office of TU Dresden and an official cooperation partner of the DPMA.

TU Dresden´s Corporate Design Manual contains detailed instructions on how to use the Corporate Design guidelines as well as corresponding examples of implementation. It comprises three chapters on basic elements, business stationary and communication media, as well as a colour register.

The use of logo, corporate typeface, corporate colour and layout grid are explained in more detail in the chapter Basic Elements. The chapter Business Stationary lists elements such as business cards, letterheads, or forms, which are essential documents for the official communication of TU Dresden. The chapter on Communication Media contains references and examples for the design of publications such as brochures, flyers, or scientific posters.

In addition, there are further supplementary guidelines on the topics: website; building signage; photo; film and explanatory film.

Members of TU Dresden:
The comprehensive CD guide is available to download in the internal section of TU Dresden's CD web pages.

External design service providers and partners:
Please enquire about downloading the CD guide and the other short guides via the CD customer advice service: cd@tu-dresden.de.
 

File templates in the specific TUD design (logo, layout grid, font and colour) are provided for many applications in the internal area of TU Dresden's Corporate Design web pages.

• Business stationery documents (letter templates, protocols, file notes)
• Print publications (flyers, brochures, posters, roll-ups, etc.)
• Templates for digital applications (Powerpoint, social media etc.)
• Templates for Latex (presentation and document templates)

For easy use of the TUD CD colours in office and layout software, colour libraries are available for download below:

• TUD CD colour libraries for Adobe Indesign and Illustrator (zip archive with .ase files)
• TUD CD colour sets for MS Office in various colour settings (zip archive with .xml files)

The templates also contain specific settings and guidelines on aspects such as font sizes, line spacing or colour contrasts to ensure the creation of accessible documents. For all requests, ideas and suggestions for the CD templates please contact the CD customer advice service by email: cd@tu-dresden.de.

Templates and downloads for other topics such as social media, web and interface design, video or signage in buildings of TU Dresden can be found in the respective FAQ entry directly linked on this page.

External design service providers and partners:

• Please enquire about downloading the file templates via the CD customer advice service: cd@tu-dresden.de.

Die Bestellung der Visitenkarten erfolgt direkt über die Druckerei addprint. Sie werden an einen externen Anbieter weitergeleitet. Online Druckzentrum der Druckerei addprint.

Diese Bestellung kann, um Missbrauch zu vermeiden, nur von Rechnern aus dem IP Bereich der TU Dresden ausgeführt werden.
Sie können Ihre Visitenkarten direkt online erstellen und zeitgleich am Bildschirm das Ergebnis sehen und auf Fehler prüfen.
Die Voransicht bei der Bestellung gilt als Druckvorschau. Sie bekommen keinen Probedruck zugesandt. Bitte prüfen Sie deshalb die gemachten Angaben sorgfältig, bevor Sie die Bestellung auslösen!


Hinweis: Die Bestellung von Drucksachen muß mit dem jeweiligen Kostenstellenverantwortlichen abgestimmt sein. Eine entsprechende Erklärung geben Sie am Ende des Bestellformulars ab. Bei nicht autorisierter Bestellung trägt der Besteller die entstehenden Kosten. Die während der Bestellung entstehende Druckvorschau am Bildschirm entspricht dem Druckergebnis.

TUD's corporate design also includes the design of the web pages. All Organisational Units are requested to use the Web Content Management System (WebCMS) of TUD and to apply the specified design scheme (page structure, grid, colours, fonts etc.). Detailed information about the design possibilities of the web pages can be found on the web pages Downloads and Materials. Questions about WebCMS can be sent by email directly to the Web support at webcms@tu-dresden.de

Members of TU Dresden:
The guide for working with TU Dresden’s WebCMS is available to download in the internal area of TU Dresden's CD web pages.

External design service providers and partners:
External users who provide TU Dresden content on other web pages, apps or other digital communication platforms outside of TUD-WebCMS can request the download of the WebCMS guide via the Web support.

The TU Dresden is active in many social networks. Each social media channel of an institution belonging to the TU Dresden should be clearly associated with the TU Dresden in terms of design and naming.

Various social media templates are available for this purpose. With these templates you can present the identity of your institution and at the same time express the affiliation to the TU Dresden.

For further Information just click on a profile to get in touch with a member of our Social Media Team or send an email to: socialmedia@tu-dresden.de.

Die Gestaltung und technische Umsetzung der Webseiten der TUD mittels WebCMS wird durch das Sachgebiet 7.5  - Web und Video in Dezernat 7 - Strategie und Kommunikation der TUD betreut. Fragen zum WebCMS können per E-Mail direkt an den Web-Support webcms@tu-dresden.de gesendet werden.

Die Gestaltung der Nutzeroberflächen weiterer digitaler Schnittstellen der TU Dresden (Apps, Softwareentwicklungen oder Webinterfaces) ist aktuell noch nicht übergreifend und einheitlich geregelt. Prinzipiell gelten jedoch die im Corporate Design allgemein festgelegten Grundsätze zu Verwendung des Logos der TU Dresden, der Hausfarbe, der Hausschrift und den TU Dresden spezifischen Piktogrammen.

Alle Anfragen zur Interfacegestaltung richten Sie bitte per E-Mail an Anja Knöfel anja.knoefel@​tu-dresden.de oder Josefine Süß josefine.suess@​tu-dresden.de. Wir melden uns schnellstmöglich zurück.

The Department of Media Design and Production at the Media Centre of TU Dresden provides support for questions concerning photography, photography assignments, film projects, and can assume responsibility for the production of films. External and internal support requests on these topics can be requested by email from the Media Centre: film.mz@tu-dresden.de and fotografie.mz@tu-dresden.de.

In the area of photography and film, there are many different formats. Short guidelines on the topics of video production and photography have been prepared to facilitate the briefing and production process for members of TUD and external service providers. In 2016 a TUD-specific guideline for the special format of explanatory films was developed. This is where the most important aspects such as graphic style, animation and language are defined in order to ensure a uniform visual language despite the multitude of different themes.  

Members of TU Dresden :
The guidelines on photography, film and explanatory film are available to download in the internal section of TU Dresden's CD web pages.

External design service providers and partners:
Please enquire about downloading the guidelines on photography, film and explanatory film via the CD customer advice service: cd@tu-dresden.de
 

The building management system is part of TU Dresden’s corporate design and includes signage on campus and in buildings of TU Dresden, site plans and the campus navigator as a digital signage system.

There are currently no comprehensive CD guides available for the design of TUD outdoor spaces, buildings or exhibition stands. However, there are several work groups at TUD, where employees of different Directorates, Staff Units and Chairs deal with these aspects. As a rule, contact persons who deal with the topic provide up-to-date information.

You will find answers to frequently asked questions and downloads under Accessible Guidance and Orientation System in our internal section.

Members of TU Dresden:
Enquiries and information on signage can be sent by email to the BLO team blo@mailbox.tu-dresden.de in Directorate 4.
Requests for the design of further permanent signage and displays in TU Dresden buildings can be sent by email to the CD customer advice service at: cd@tu-dresden.de.

External design service providers and partners:
You will receive the guidelines and templates from the contact persons in the building design section of Directorate 4.

The main campus of TU Dresden is located south of the city centre and can easily be reached by bus and tram.

We provide an overview of the TU Dresden campus and a selection of detailed maps. These are up-to-date as of October 2018. Also, refer to the TUD-Campus Navigator.

Enquiries and information on the use of the maps in your publications as well as for the adaptation or design of further maps can be sent by email to the Corporate Design Team at: cd@tu-dresden.de.

Excerpt from the minutes of the University Executive Board meeting 5.96 of April 4, 2006. (updated - contact persons and organizational designations 08/2019)

Concerning the use of secondary logos by organizational units of TU Dresden, the University Executive Board decides that:

• secondary logos may only be used in accordance with the principles of TUD's corporate design (the logo is to be placed below the letterhead in the contact's note).
• users are expressly requested to take advantage of the consulting services offered by Directorate 7 (Mr. Christoph Schletterer / Corporate Design, extension 36629) when creating, evaluating and applying logos.
• all secondary logos as defined in this resolution are to be recorded and registered in Directorate 7 - Strategy and Communication. Only after the publication of a secondary logo on the website of the registered secondary logos it may be used.

When designing secondary logos, graphic similarities to elements of the TUD logo are not permitted. This means that the TUD logo (and parts of it) may not be used for the design of secondary logos.

The design guidelines for secondary logos of the TU Dresden define all essential details. It also defines how the secondary logos (logos of the individual institutions of the TUD) are arranged in the overall appearance. Detailed information is described in the TUD CD manual and is included in all templates.

QR codes (quick response) enable a connection between real objects and virtual content. With a photo of the smartphone, information can be called up, saved and further processed.

Accessibility via QR code

All publications should have a QR code on the back of the publication. The QR code should lead to the digital version of the document or to an equivalent information offer on the internet. Next to the QR code, the internet address to which the QR code refers should be indicated.

In this way, we want to ensure that information from all printed communication media is also available as a digital version for people with visual impairments.

Creating a QR code

With the TU's own short URL service https://tud.link/4ldv you can shorten long links (e.g. of the TU website or OPAL courses) for distribution. You can also use the service to generate a QR code.

For links outside the above-mentioned websites, you can use the short URL service https://t1p.de from the Dresden-based okua GmbH. In some cases, QR codes can also be created directly within the design software.

You should pay attention to the following things when using QR codes:

Explanation of the QR code

QR codes with a statement about the expected benefit ("Enter the competition", "Call the conference page", "Register here:") are scanned more often than those without. The information should therefore not be too small in the layout and should ideally be placed directly to the QR code.

Placement of the QR code

In the TUD layout templates, it is recommended to always place the QR code on the back of the publication at the bottom left corner. This ensures a uniform appearance and gives people with visual impairments the security of not having to search for it. It is a good idea to combine this directly with other contact details.

Hints for printing

• high contrast to the background
• positive print (dark on light) is more suitable
• thin border in the same colour as the background of the QR code prevents reading errors
• minimum resolution of 300dpi or as vector graphics
• Pay attention to scan distance when printing on billboards or other large surfaces: QR code edge length (in metres) = distance when scanning (in metres) / 10
• The information contained in the QR code determines its size.
• Text requires more modules than numbers.
  • small amount of information (short URL, phone number): at least 15 x 15 mm
  • Large amount of information (detailed contact data): at least 23 x 23 mm

There are a number of specialised software applications for the creation of infographics, the layout of publications, the editing of photos or the creation of 3D visualisations.

We have provided a selection of suitable commercial and open-source design software on the web. The list is not exhaustive, but covers the most common programmes.

On the Tutorials page you will find links to instructions, videos and documents on the use of commercial and open source design and office software.

We assume no responsibility for the content and topicality of the links. Please send any comments on further helpful offers and changes to the links to cd@tu-dresden.de.

Documents of the TU Dresden must be designed barrier-free. For purely print documents, this essentially concerns readability, contrast and font sizes. This has been taken into account accordingly in the design of the TUD templates.

Based on EU Directive 2016/2102 and BITV 2.0 § 2a, the TUD is also obliged to make all documents that are made available for viewing or downloading on the website and intranet accessible. The DIN ISO 14289 - PDF/UA standard is to be applied for the publication of accessible PDF documents. The current templates (2021) are prepared for the issue of this standard.

On the page Accessibility we have compiled important links and support services at TU Dresden and externally on the topic of creating accessible documents.

For projects involving partners of the DRESDEN-concept network in addition to TU Dresden, it must be ensured that the DRESDEN-concept logo and corresponding partner logos are integrated into the means of communication.

Further information on DRESDEN-concept incl. download materials is available on the DRESDEN-concept homepage.

Requests can be sent by email to Lena Herlitzius.

Please indicate funding reference in publications and use the BMBF and Free State of Saxony logos.

In the case of EXU measures supported with funds from the Excellence Strategy, reference must be made to this funding (especially in print media, event programmes, invitation flyers, calls for proposals, websites, etc.). To this end, the funding bodies would like the text modules below to be used together with the logos of the BMBF (deu/eng) and the Free State of Saxony. The long version should be used as a priority if this is possible from a design point of view.

Long version
"Funded by the Federal Ministry of Education and Research (BMBF) and the Freestate of Saxony under the Excellence Strategy of the Federal Government and the Länder".

Short version
"Funded under the Excellence Strategy of the Federal Government and the Länder".

The logos as well as the most important information on the use of the logos can be found here:

Download Logo BMBF: Logo BMBF.zip
(If you have problems downloading, please contact exzellenz@tu-dresden.de)

For the description of the accessibility logo, e.g. in PDFs or in the "Alternative text" field, please use the following text: "Logo of the Federal Ministry of Education and Research, the federal eagle and the bar element are shown to the left of the lettering".

Download Logo Free State of Saxony: Logo Freistaat Sachsen.zip
(If you have problems downloading, please contact exzellenz@tu-dresden.de)

For the description of the accessibility logo, e.g. in PDFs or in the "Alternative text" field, please use the following text: "Saxon national coat of arms with the inscription "Freistaat Sachsen" on the right".

Instructions on the application for the logo of the Free State of Saxony can be found in the trademark manual under: https://www.markenhandbuch.sachsen.de/index.html

Indication of the funding reference on internet pages

Specifically on all internet pages of EXU measures, the following wording must be placed in italics at the end of the page.

Funded by the Federal Ministry of Education and Research (BMBF) and the Freestate of Saxony under the Excellence Strategy of the Federal Government and the Länder.

The logos should be omitted, as they can only be integrated in the WCMS as large logo boxes. See also the example: https://tu-dresden.de/tu-dresden/organisation/rektorat/prorektor-bildung-und-internationales/stabsstelle-internationalisierung/.

Please contact for advice and approval  exzellenz@tu-dresden.de.

Members of TU Dresden can access all linked documents in the internal area of the TUD network. 

From external computers, access can be granted by means of a valid ZIH login via the website https://webvpn.zih.tu-dresden.de/ or a VPN connection. One of the above is required for various services in the TUD data network. On the websites of the ZIH, you will find instructions for setting up a VPN connection.

Members of TUD are able to issue design orders to external design services.

We offer advice and support from the drafting of an enquiry to the briefing process, by which all aspects of design and organisation are discussed, in order to achieve the best results and guarantee the smooth co-ordination of the project. Moreover, we provide the external contractor with templates and subject-specific details. If required, we can also help you when searching for an appropriate agency or graphic designer for your project.

Please direct all enquiries regarding co-operation with external design services in advance to the Corporate Design Team: cd@tu-dresden.de.

External service providers are requested to contact the corporate design team cd@tu-dresden.de before they start processing an order.

The CD team advises and accompanies the cooperation between structural units of the TU Dresden and external design service providers in all design and organisational aspects. The aim is to ensure a smooth project flow and optimal coordination with the strategic communication goals of the TU Dresden.

All guidelines and templates are also available to external service providers. The download, as well as further information, can be requested by email from the corporate design team : cd@tu-dresden.de