Chemist Mai Thi Nguyen-Kim, virologists Christian Drosten, Karl Lauterbach, and Sandra Ciesek: Germany knows these scientists – not least because they successfully present their expertise on social media. LinkedIn, Twitter, Instagram, ResearchGate, blogs, or podcasts offer researchers great opportunities to take part in public debates about science, to publicly communicate their topics and interests, and to network.

How can you benefit from active use of social media and what rules must be observed when communicating online? How do you strengthen your digital profile? And how much self-portrayal is necessary to be seen? The interactive social media seminar gives you an introduction to virtual science communication using practical exercises and provides tips and tricks on how to use selected social media that suit you effectively and with pleasure. You will learn to communicate your science in a comprehensible way, set the right tone in social media, and cultivate virtual exchange with various interest groups.

What the workshop is about:

• LinkedIn, Twitter, ResearchGate – social networks and their target group
• Which platform suits my content – and me?
• Written word: 5 journalistic tips to strengthen your scientific expressions
• Online strategy: from frequency, outreach, image material, length, target group, content, etc. on Twitter and Co.
• Website or blog? What do I need for my online science communication?
• Modern networking among women: solidarity and support in media appearances

You will learn

• which platform is right for you and your content
• how to make yourself and your topics known on social networks
• how to write short texts that attract attention online
• how to translate scientific language into personal social media posts
• how to be self-confident in the digital public
• how to best support each other and strengthen your networks

Methodology

Best-Practice, practice-oriented writing training, resource-strengthening, interactive group work, individual feedback

Coaching

Possibility of one-to-one coaching after the workshop with the trainer: systemic business coaching and consultation on digital science communication