Degree programme Applied Media Research (Master) accredited

Important information

Please note that not all information is translated. Please refer to the german version for missing information.

Admission requirements

Prerequisite for admission to the Master study course Applied Media Research:
• a Bachelor's degree in media research / media practice or a university degree in communications science, journalism, media studies or a relevant social science course, in which basic knowledge of social science methods and statistics is imparted and
• knowledge of the English language at level B 2 and a further foreign language at level B1 of the Common European Framework of Reference for Languages (CEFR). Notes to the required language skills

NC (numerus clausus) selection

General information regarding NC selection procedures can be found here.
A short version regarding the NC selection procedure in English can be found here.

German language requirements

International applicants and German applicants with foreign school leaving certificate please find information here: language requirements.

Application hints and tips

If, at the time of the application, proof of the first degree that qualifies for a profession cannot yet be provided, applicants will be considered if 80% of the achievable points of the university degree can be proven by a certificate of the university of origin (Examining Office), on the basis of a completed module exam, assignment paper or colloquium. For Master study programmes with restricted admission (TU-Nc), the certificate shall also include a provisional average mark, calculated on the basis of academic achievements already completed.

General information for the degree programme

Media and Information has been one of the fastest growing industries and job markets during the past years. The Internet has stimulated this development even further. Existence and influence of mass media have been catalysts for a profound change in politics, economy and other areas of society. Those changes pose new questions for social sciences. At the same time the need for well educated professionals in media practice increases as systematic analysis and competent, scientifically based consultancy are crucial factors for keeping up with recent changes. This is why the role of media research will be an increasingly important one - not only for companies and institutions but also for politics and society as a whole. Therefore the Department of Media and Communication established the master´s programme "Applied Media Research".

Different from the most graduate programs associated with Communications, this programme focuses solely on applied research. We define this as the application of theories, methods and results of Communications as a science to answer questions that matter to communication practice and practioners. This communication practice includes not only the media and other institutions that engage in public communications or feel the need to be informed about their image in the public eye but also scientific service companies that use content analysis of the media, polling and other methods to analysis public communication.

Our programme particularly emphasizes the collaboration of theory and practical application in all modules. Furthermore, current developments in research and practice are discussed. The mandatory modules include: "Basics of Applied Media Research", "Media Research" and "Data Analysis". The mandatory modules and electives are complemented with a profile area, which can be a professional internship, study abroad, or courses at the philosophical faculty.